Why are Google or Linkedin persuasive? I see on Usolab?s Weblog that we can now enjoy Captology TV, an initiative brought to us by The Stanford Persuasive Technolgy Lab to explain case histories of persuadability through video.
For some time now, at Stanford they have been studying how IT products – from websites to mobile phone software – can be designed to change people?s beliefs and the things they do. They study what they have called ?Captology?, which they define as the study of computers as persuasive technologies. This includes the design, research and analysis of interactive digital products created with the aim of modifying people’s attitudes and behaviours.
We hope we will continue to learn persuadability with them. This time, through video.