As an example of the fact that we need to learn enough persuadability now to be prepared to persuade more and more over new digital devices, we believe that the new, interactive shop-windows that…
? Polo Ralph Lauren has in its New York or London store,
? or that Apple offers its clients in Berlin are a really interesting exercise.
Interactive shop-windows combine, for the first time, two disciplines destined to understand each other and work well together in future: retail marketing and persuadability. Way beyond how newsworthy these new formats are, we need to be aware of their real impact in creating a unique experience for customers and which will turn into greater sales and results.