Something is cooking in Facebook… f-commerce is here and you better get ready for it!!
Levis just gave us a lesson on how to integrate Facebook by allowing their fans to share their favorite jeans with their friends. The magic is twofold: first by just clicking “like” you can say what model is the one you like and share that with all your facebook friends; seccond, when you connect to your account, you can see what models your friends like.
With their new Graph API, facebook is opening up 400 Million users to the world of e-commerce, and now having your friends and family prescribe products and services is easier than ever. Simple, as a matter of fact, so simple that it should not be missed!
Our work will be in helping companies with their persuadability in their stores. Also in Facebook.