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Ideas y tendencias
Persuadability, ecommerce and Facebook
Something is cooking in Facebook… f-commerce is here and you better get ready for it!!...
07 de junio de 2010
Persuasive, right from the start
A few days ago, I gave a talk about persuadability in Barcelona, and one of...
06 de julio de 2009
A double challenge. One way forward.
You are proud of your website. It is transactional. The design is exquisite. Set up...
12 de junio de 2009
Preliminary details of the second, online banking persuadability study
We have almost finished a new persuadability study. We analysed the public areas of the...
18 de mayo de 2009
The commercially-intelligent web
Last week, for the first time, I was able to explain to a few colleagues...
18 de noviembre de 2008
Persuadability at the right time
A few hours away from knowing who is to be the next President of the...
04 de noviembre de 2008
Landing pages and the 25 questions we should ask ourselves
Here are some of the questions we should ask ourselves before designing or drawing up...
24 de octubre de 2008
12 ways to make our webpage more intelligent
We have been saying it for ages now: so far we have conceptualised, designed and...
11 de octubre de 2008
Campaigns which convert
Although I am not a fan of online advertising, I understand that it can be...
03 de octubre de 2008
External conditioning factors
There are many factors ? generally external (at least for the Internet manager) ? which...
21 de septiembre de 2008